Wednesday, 17 June 2015

How to plan your social media marketing strategies?

Confused about what to do about your business in social media? Don’t know if the strategy that you have is the right way to do it? Not sure if you should invest more in Facebook marketing or hire a marketing agency instead?

There is no denying that social media is one of the best methods of generating more leads for your business. Social media marketing will boost your business whether you have a SMM agency in Vancouver, or an online promotion office in Utah, or you are just focused on search engine marketing in India.

It is not tough to decide whether you should opt for social media promotions or not, what is tough to decide is a plan for it. In this article, I will share a few insights into SMM marketing techniques that have worked for me over the past years. And I will definitely recommend you to use these methods as well.

Social Media Services BC

Define yourself or define failure

The title that you just read is the deciding factor for your success or failure in the online marketing industry. Defining yourself means to understand what your business is about. What do you want to achieve in your business and what are your business goals. Knowing what your company is about is crucial to finding the proper market. Advertising about Toys in a coffee shop will make no sense for your company marketing.

Here is a checklist of 5 questions that you can answer to define your company and its success: -
  •  What is the name of your company? (It’s not as easy as is seems ;) – Target your keywords)
  • List the products/services that you are trying to sell (digital/physical) etc.
  • Where do you want to market your product? (Locally/Globally) etc.
  • What is your target audience? (kids/Adults/People who like spiders) etc.  
  • What is the budget that you have your for Social Media marketing plans?
  • Once these 5 questions are answered, you have completed half of the word required for your online market strategy.

Do you know your Business goals?

Once we have established what our company is about, we can focus on other important factors. But answering the above questions is the first task that you need to accomplish nonetheless. If you are doing well in the industry and you wish to make yourself better in social media market, then you need to establish your business goals. Just knowing what you have at hand is not going to get you anywhere until and unless you have a plan for the future.

Every company will have their own business goals and also their own social media advertising techniques. But there are a few common ones which is relevant to everyone regardless of their background. 

Here is a list of things you can add to your business goals.
  • Expanding your customer market
  • Improving your brand awareness
  • Reducing the marketing cost
  • Hiring a SMM marketing agency or not
  • How to retain the faithful customers

You want fight bro?

The biggest hurdle that you will face when trying to market yourself is the competition. Your competitors are also marketing aggressively and may even have the same goals as your company. Keeping a close watch to their marketing strategy is a great way of trying to overpower them.
Doing a thorough research on the competition is never a bad impact on you, but will help you to identify what kind of social media targeting you should do. Your competitor might know which people to target or what social media to target and looking into them will help you improve.

Can I have a sandwich please?

Try selling a cheese sandwich to a person who is allergic to dairy products. Can you? Probably not? That’s why it is important to know your real audience. Doing a little research on the product that you are selling and the people who would like to buy that will help you save marketing costs a lot. Creating groups which are specific to your product and services will help you sort out the people whom you need to market your product wisely.

There is no point trying to sell a comb to a bald person. Similarly, there is no point trying to market your product to an audience who does not even require it or is not interested. Next time you sit to plan your Social media marketing strategy, be sure to include this SMM plan in your routine.

Counting the stars

There are a lot of options available to market your business. Some of the examples being Facebook Marketing, Twitter marketing, Blog marketing and so on and so forth. And spending time and resources on all of them will be a fool’s errand to run. Instead, short list a few of the important ones that fit your budget and time schedule. Not selecting the social media sites wisely and advertising on all of them is like counting the stars in the night sky. Just a waste of energy and mind.

Team game

It is not just a one man army job. There are just so many things that need to be done. The right approach is to divide the work up into manageable chunks and distribute the modules to different people. Working as a group will ensure a faster completion of work and will save you a lot of hassles.
Assign roles to each member of your SMO and SMM team and track their progress. Decide when a task is complete. It is important to realize when a task will be completed so that we can move on to the next one and make sure that the goal is a timed goal. Often times, not keeping tabs of the time leads to delay in the work.

 Read Also - 

Let’s play a game

Interaction with the people/clients who are interested in your business leads to a greater success rate. Try to have interactions with them on a regular basis be is Facebook or twitter or your own website. Taking care of your customers make them like your service and likely to return to you in the future.
Creating fun games and competitions is one way to engage your customer. The other is to hand out gift coupons and freebies and rewards for using your service or buying your product. This Social Media Marketing strategy is one of the highest result giving strategy. Focus on building a great community of people with same interests rather than followers.

Wednesday, 20 May 2015

Hiring a Graphic designer in Vancouver

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The competition is increasing.  The internet marketing is sky-rocketing. The graphic designers are rising. The demand to hire a graphic designer is increasing.

In this age, everyone wants their product to be seen. They want to advertise their services and make more money out of it. But what good is your product if no one likes the way your present it. Now this is where the role of a graphic designer comes in. There is where he will make your life easier.

Do I really need a Graphic Designer?

YES!!! No matter what you do, you will need a graphic designer, unless you are one yourself. Ha-ha! Jokes aside, a graphic designer is a MUST if you want to reach out to a wide audience. Have you ever stopped and wondered why you buy the toothpaste that you use, the books that you read, or even the websites that you visit? Well, the reason is that you are in love with the design of the package. The way in which the product is designed to keep you engaged makes you like it. THAT is the job of a graphic designer. The images, the animations, the graphics, design, layout, all these are designed by the graphic designer to engage the user.

What to look for in a graphic Designer?

A good graphic designer is one who knows how to engage the user with the pictures and smooth flowing layout of a site. He is the one know knows what to write and how to present information for newspaper advertising so that people like it instantly. He is the one who is creative with management images and ideas and who can put those ideas into context. He is the one who can create pamphlets and fliers and posters for your company in a short notice which appeals to the mass audience. These are the main qualities that you have to keep in mind if you are looking to hire a designer for your company.

How much experience is good?

When it comes to hiring a graphic designer, experience should not be your primary concern. What you should be looking for when hiring a good designer is his creativity. Surely, experience does help and will come in handy in many situations. But experience has its own limits. A fresher will have a higher creativity than an experienced person because he is not bound by the ways which are done in real life. A fresher is more creative than an experienced expert in thinking new ways to do a particular task or the creative a concept. This does not imply that one should hire an inexperienced graphic designer. It means that experienced designer can do the work you assign to them in no time, but they MIGHT not be creative. Whereas an inexperienced designer is more skilled at thinking out of the box as he has no idea how to create a particular model of an ad or something similar. So, to look for a designer, look at the work that they have done. Look for how much variety they have in their work and see that they are not restricted to the same kind of thing over a long period of time, as this kills creativity.

FURTHER READING

Best Responsive Web Designers: Vancouver Companies That Specializes In Responsive Web Design

Looking at your Budget:-

Well as your target is to earn more money, not to spend it, you should also take a look at the amount of money you are willing to spend on a designer. Designers are not that hard to find and they might not even charge much for their services. Look at the price at which they are offering to create graphics/animations etc for you. Find out if they do a project based payment or are they willing to work full time with you. If you are willing to spend a few extra bucks to earn a lot more in return, then you can rest assured that a graphic designer will make your websites or your things pretty and make the user want more.
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Hence, if you are looking to hire a Graphic designer in Vancouver for your company, then don’t be afraid and just find a designer who has great creativity and logical skills. Who is quick to analyze the demand that you have on hand and come up with solutions and ideas quickly and effectively, hire them. Good luck!

Thursday, 16 April 2015

Why You Need A Responsive Website?


Hey folks, as you know every 2nd person using internet on his Smartphone. Or you can say it’s the time of mobile phones. So it is most important to having a mobile friendly or Responsive website for your business.  Do you know Google going to update its algorithm for mobile friendly website? It will boost the ranking for that website that provide great user experience on mobile or any screen. And hit back that website which is not mobile friendly. There are also many other reason that’s why you need to have a Responsive website design.

Increased Mobile Usage:

As I explained above that every 2nd person owning a phone and he uses the internet on his phone. So it becomes most important to have a website that can perform better on small screen devices like tablets and mobile phones. Here is a screenshot which show the usability of internet on all screen devices. As you can see in 2010 mostly people using desktop to use internet but in 2011, 2012 and 2013 usage of mobile and tablet are increasing. So to increase mobile traffic and user experience on mobile devices you need to have a mobile friendly or responsive website designs for you business.

To Increase User Experience:

Yes, it is most important point. To increase your user’s experience on your website, you should have a responsive website. Because your user can open your website on any device and if it will not be device friendly then it give a worst experience to your user and he will never come back to you. Or they will leave your website and visit on your competitor’s website which is your big loss.  To save from this loss, never let go your user from your this reason. Make your website responsive and increase user experience level.

Better For SEO:

As I have explained about new coming algorithm of Google above in this post that Google also love the mobile friendly website and it wants to rank up those website which are responsive and mobile friendly. On April 21, 2015 Google going to launch an algorithm to encourage the ranking of Mobile friendly websites and this will hit back those websites which are not responsive or mobile friendly. So before get penalize from this algorithm, make your website responsive. If you are not a web design expert, hire a professional web designer and ask him to make your device friendly website.

A speedy responsive website is key:

According to Google Page speed developers, a mobile friendly website take 1 second to load above the fold portion and take 2 seconds on remaining portion. But a desktop version website cannot load on this speed in mobiles or tablets. It will take more time which cause to increasing loading time of a website. It also affects the SEO of a website.

Responsive Designs adapts to future devices:

It is most interesting point that Responsive website are not made on the basis of devices, these are made on the basis of screen size. That mean, it doesn’t matter on which screen your website is viewing. It will look awesome and will not frustrate your user. It will work for all sizes of screen and also look beautiful on there.

Further Read-

Why Your Business Need A Website?

How to Market Your Business?

Over to you:

So now I think it is much clear that why you need a Responsive website design for your business. A responsive website can increase your leads and business. And if you have not a responsive website then it also can give you leads to others. So don’t waste your time and Hire a Professional Website Designer and ask him to create a responsive website for you.

Friday, 13 March 2015

Why Your Business Need A Website?

direct mail marketing

Hi readers, today I am here with an important topic which I think everyone wants to read and understand. So first of all a question arises that are you a business man. Or providing services to public or you are a public figure like a corporate person, advocate or a politician. All of you need to have a great online reputation because the young generation will never want find you on your place, they would like to find on the internet. Rather than they will Google you. So I think it is sufficient reason to write about this topic. 

Are you agreeing with me that a business must need a website if you want to grow your business. So you have a question that what is a website? So I would like to define firstly website is an online paper or page that tells about you and your business. A website must contains your services that what you are offering for your customers and how you deliver or how they can get your services or products. It also contains about yourself, your policies, your goal and much more that you want to add and that can satisfy your customer. 

Now I am going to point out some reasons that’s why you need a website for your business. I am sure after reading these you can agree with me that to run a business successfully you need a web appearance means a website. So let’s make a eye on the points:
  • Website Never Sleep: First of all I want to ask a question from you. How many hours in a day you will be active in your business? I think not more than 12 or 13 hours a day. And when you left your home after the work, you go offline and your customer goes to your competitor. Am I right? But if you have a website than you never need to worry about this situation and you just need to handle your order. Because website never sleep. Anyone can visit your website any time and can place any order.
  • Websites are not local: So this is another a solid reason that describe the importance of a website in your business growth. So what is your future planning for your business growth? Do you want spread your business throughout the globally or in a limited area. If you want to spread it globally than you defiantly need a website. Because website works globally. Anyone can access your website from anywhere.
  • Websites are Always accessible: Are you able to provide 365/27/7 support facility to your customer without having a website? If you have a website, then any one can access your business 365/24/7.
  • Customer will updated anytime: Yes it is 100% true that if you have a website then you can keep your customer updated. You can update your policies, or information without any hesitation.
  • Reduce your Costs: Websites reduces your unwanted costs like manual marketing and more.
Learn the Different ways of Market your Business
  • Helps you to show your Work: You can update your website with your work samples. That will helps you to get more customers. You can also add some testimonial that what people says about you and your business.
  • People more addicted to Internet: Today everyone is much addicted of using internet. Everyone want to shortcut and fast so they want to find you on internet, but what will happen if you have no any website. Normally they will go to your competitor. 
Once Amanda Sibley says, 
"Your website is your greatest asset. More people view your WebPages than anything else." 

So I think now these all points clear the doubt about why you need a website. What are you doing now? Don’t waste your time and Hire a Professional web designer and Developer and ask him to design a website for you or let us do it for you.

I would like to include a quote here :

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